Not Just An Advisor. A Teammate.
I own the outcome for you.
Most fractional CMOs arrive as advisors only. They build a playbook, hand you a document, and leave the rest to you. I operate differently. I embed, I own the outcome, and I stay until the market moves.
One senior operator, start to finish. No contractors or juniors.
Portfolio capped at three clients. Real executive bandwidth.
I know exactly what to build. AI and specialists help me build it fast. I make every call that matters.
Your commercial strategy won't trail your engineering success. I make sure of it.
How the Engagement Works
Every engagement starts with a conversation about where you are, not a sales pitch. What I build depends on what we find, because the right fix for a positioning problem looks nothing like the right fix for a pipeline problem.
Before I build anything, I run a Commercial Readiness Audit. Most companies are leaking in two or three layers simultaneously and don't know which ones. That diagnostic tells us where to start.
What I Do
I translate your technology into a market narrative that moves buyers, build the ecosystem credibility that puts you on the shortlist, and create the foundation that turns design wins into repeatable revenue.
I build your commercial positioning, sharpen category clarity, and get buyer and internal alignment behind one story, from engineering to the board.
AI can generate a hundred options in an hour. It can't tell you which one a chip architect will actually respect. That judgment is what I bring to every AI output before it reaches your buyers.
Signal intelligence: what changed in the competitive landscape, and where to move first
Opportunity scoring: every active deal ranked by real conversion signals
Account intelligence: a live brief your team walks into every meeting with
The Right Fit for Both of Us
I manage a selective portfolio of no more than three companies at a time to ensure deep, hands-on engagement. Embedded engagements run six months minimum. Shorter scopes are handled case by case.
Growth-stage private companies, PE-backed situations, investor-referred opportunities, and spin-outs. Post-product-market fit with proven tech and a commercial gap becoming impossible to ignore.
50 to 200 team members. Technically strong, lacking commercial leadership.
$10M to $100M revenue. Customers in tow. Scale is the problem now.
VC looking to de-risk commercial in portfolio. Investor portfolio can't convert tech into wins. Incubator graduates stall after program end.
Frequently Asked Questions
I start with the Commercial Readiness Gap diagnostic, six layers that identify exactly what is broken before any strategy work begins.
Industry experience is non-negotiable. You need someone who understands EDA, IP licensing, chip design cycles, and what a design win actually means commercially.
You can, for the parts that don't matter. The parts that decide whether this works, which narrative lands, which deal is real, which move is next, still need someone who's seen the pattern before. That's what you're hiring.
A fractional CMO from five years ago sold you their hours. I sell you the calls I make, faster, because AI does the digging and I do the deciding.