The Embedded Model
and own the commercial outcome.
Most fractional CMOs arrive as advisors only. They build a playbook, hand you a document, and leave the rest to you. I operate differently. I embed, I own the outcome, and I stay until the market moves.
One senior operator, start to finish. No contractors or juniors.
Portfolio capped at three clients. Real executive bandwidth.
I build your GTM myself, and deploy it personally.
Your commercial strategy won't trail your engineering success. I make sure of it.
How the Engagement Works
Every engagement starts with a conversation about where you are, not a sales pitch. What I build depends on what we find, because the right fix for a positioning problem looks nothing like the right fix for a pipeline problem.
Before I build anything, I run a Commercial Readiness Gap diagnostic. Most companies are leaking in two or three layers simultaneously and don't know which ones. That diagnostic tells us where to start.
What I Do
I translate your technology into a market narrative that moves buyers, build the ecosystem credibility that puts you on the shortlist, and create the foundation that turns design wins into repeatable revenue.
I build your commercial positioning, sharpen category clarity, and get buyer and internal alignment behind one story, from engineering to the board.
AI is the amplifier, not the strategy: sharper visibility into your market, faster prioritization, and speed getting technology in front of the right buyers.
Signal intelligence — what changed in the competitive landscape, and where to move first
Opportunity scoring — every active deal ranked by real conversion signals
Account intelligence — a live brief your team walks into every meeting with
The Right Fit for Both of Us
I manage a selective portfolio of no more than three companies at a time to ensure deep, hands-on engagement. Each engagement begins with a six-month commitment. Most continue well beyond that.
Growth-stage private companies, PE-backed situations, investor-referred opportunities, and spin-outs. Post-product-market fit with proven tech and a commercial gap becoming impossible to ignore.
50 to 200 team members. Technically strong, lacking commercial leadership.
$5M to $150M revenue. Customers in tow. Scale is the problem now.
VC looking to de-risk commercial in portfolio. Investor portfolio can't convert tech into wins. Incubator graduates stall after program end.