VP MARKETING + GROWTH ·
SEMICONDUCTORS ·
DEEP TECH ·
AI INFRASTRUCTURE
Your technology works.
Why isn't the market buying?
You've proven the technology.
Now it's time to build the market.
Jeff Fryer leads marketing and growth for B2B technology companies when their technical advantage isn’t translating into a commercial advantage.
The Problem
Every quarter you wait, a competitor closes the gap you left open.
Buyers understand the technology but still don't see why they should change.
Your runway has a clock. Capital is being consumed before adoption becomes repeatable.
Every deal still runs through the founder, and that doesn't scale.
Larger customers need commercial proof the company has not yet built.
Not sure which of these is actually costing you? Take the 90-second Commercial Audit.
What I Do
JEFF FRYER MAKES GROWTH CATCH UP TO THE TECHNOLOGY.
That requires four choices: where to compete, which customers to pursue, why they should act and what proof they need.
Choose where to compete
Identify the markets, applications and customers where the technology has the strongest commercial case.
Give the right customers a reason to act
Turn technical differentiation into positioning and proof that address urgency, value and risk.
Build GTM that scales
Align marketing, product and sales around a repeatable path to growth that does not depend on a few founder relationships.
Why Jeff
I know what attention can’t fix.
I spent years helping technology companies earn attention. The most valuable lesson was learning what attention could not fix.
Once the right customers know a company, the growth constraint moves elsewhere. The market may be wrong. Customers may have too little reason to change. The company may lack the proof needed to reduce risk, or growth may still depend on relationships that cannot scale.
I have worked on both sides of that divide: building global audiences and leading the positioning, customer focus and GTM changes required when visibility is no longer the answer.
AI is part of how I operate. I build agents, MCP servers and workflows that monitor market shifts, investigate accounts and give sales teams better intelligence.
Who I Work With
Best fit: technical B2B companies with working technology, real customer engagement and capital to scale, but without the commercial system needed for repeatable growth.
Funded, but adoption is lagging
The technology earned the investment. Now the company must give customers a compelling reason to move.
Early traction, but growth still depends on founders
Customers exist, but positioning, proof and GTM have not yet become a repeatable commercial system.
What Clients Say
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"Jeff understands both the technology and the business. He didn't just market NHanced. He helped us build the brand and commercial strategy that got us in the room with Tier-1 players."
Bob Patti, Founder & CEO, NHanced Semiconductors
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"Hire Jeff. Thank me later." He's not just a skilled marketer, he's a game-changer who sees both the business and the tech, and turns challenges into opportunities.
Francoise von Trapp, Founder, 3D InCites
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"Jeff gets it." His approach was a game-changer, taking something no one had heard of and turning it into a sold-out, waitlisted success.
CS Freeland, Founder & Executive Director, Texas Venture Alliance
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"A tall order, but Jeff lives up to it, and then some."
Amanda Foley, Former CEO, Kiterocket