YOUR TECHNOLOGY WORKS.
WHY ISN’T THE MARKET RESPONDING?
Fractional CMO and GTM Strategist for Semiconductors and Deep Tech
Your board is asking harder questions. Your buyers aren’t moving. You’re not showing up in AI search. Your competitors are watching your every move. You don’t need general advice and a network. You need market credibility that holds up.
THE PROBLEM I SOLVE
I've watched this happen hundreds of times.
A semiconductor company spends 4 years and 40 million dollars proving the technology works. The chip benchmarks. The demos land. The board is confident. Then they try to sell it — and nothing moves.
Not because the technology is wrong. Because nobody built the commercial infrastructure to carry it.
The trigger varies. Sometimes it’s the board meeting after the Series B closes. Sometimes it’s when the Series A closes and the board suddenly wants a pipeline. Sometimes it's when a design win doesn't convert. Sometimes it's when the first production run ships and the revenue clock starts.
The situation is always the same — the technology is ready and the market isn't moving.
I've seen this from three angles nobody else in this space has stood at simultaneously.
8 years inside Arm watching hundreds of companies attempt that crossing.
50+ engagements at Kiterocket seeing the same failure patterns repeat across the entire industry at once.
Then inside a single company as the operator, owning the outcome until it moved.
At some point the pattern becomes undeniable.
So I built a boutique practice specifically around that moment.
The proof came fast. First engagement: a semiconductor company repositioned from a $12M market position to a $50M opportunity.
That experience produced a diagnostic called the Commercial Readiness Gap. The first thing that runs in every engagement, built specifically for semiconductor and deep tech companies at the moment the technology is proven but the commercial infrastructure isn't.
That moment is where most engagements fall short. It is exactly yours starts. And I only work with three clients at a time — because this work demands full presence, not a seat at a crowded retainer table.
If that's the situation you're in, I’d like to hear about it.
WHO I TYPICALLY WORK WITH
Profile A
VC-funded, Series B or C, $5M-$50M revenue
The round was raised on the technology. Now the board wants commercial traction and the answers aren't getting cleaner.
You need an operating CMO who can build the motion from inside — not explain why it hasn't been built yet.
Profile B
Private, $10M-$100M revenue
5+ years in the market, but the commercial foundation was never properly built — it just took this long to become impossible to ignore. The brand is not accurately reflected in the market, and the growth plan doesn't exist or doesn't scale.
You need an operator who diagnoses fast, rebuilds from inside, and doesn't burn the team you spent years building.
Profile C
Semiconductor incubator or deep tech VC
Your portco has crossed every tech threshold but is now stalled. You've done your job. But the gap between “proven” and market traction is the one your model wasn't built to close.
You need someone you can place inside the business who already knows what breaks at this stage, diagnoses fast, and closes the gap before the window does.
TRUSTED BY TEAMS WHO’VE BEEN THERE
AWARDS & ACCOLADES
TOP 10 FRACTIONAL CMO IN AUSTIN
AZIMA TIM AWARDS
VEGA AWARDS
ELEVATION AWARDS
THE DRUM AWARDS
AWARDS
AS FEATURED IN
“Hire Jeff. Thank me later.”
“He’s not just a skilled marketer, he’s a game-changer who sees both the business AND the tech, and turns challenges into opportunities.”
- Francoise von Trapp, Founder, 3D InCites
Francoise von Trapp, Founder at 3D InCites
More testimonials can be found here.
WHAT YOU GET WHEN YOU BRING ME ON
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The Commercial Problem Comes Off Your Desk
You’re not sharing attention with eleven other accounts. The person in your revenue meetings is the same person who took your call, and they’re accountable to your outcomes, not a retainer clock.
You Know Exactly What’s Broken Before Anything Gets Touched
Before a single dollar moves, you get a structured diagnostic across six layers - narrative, sales motion, market timing, customer definition, ecosystem readiness, internal alignment. Not opinions. Structured findings. You know exactly what’s broken and why before anything gets touched.
AI Where It Changes The Outcome
Competitive intelligence compressed from weeks to hours. Narrative tested across buyer personas simultaneously. LLM visibility so your company surfaces when buyers ask ChatGPT who solves their problem. The judgment is still human. The speed isn’t.
You Don’t Just Get A Document, You Get An Outcome
A consultant diagnoses and recommends. An advisor hands you a document and leaves. Some firms hand it to a contractor network you never vetted and never met. Instead, you get an operator who takes the commercial problem off your desk — not by handing it to someone else, but by owning it alongside you until it's solved.
You Stop Being The Only Person Who Can Explain What you Built
You know what you built. You don't always know how to make the market understand why it matters. Every marketing decision ran through you because nobody else could own it. That changes the moment you bring in someone who owns it as seriously as you built it.
WHY ME, SPECIFICALLY
The Arm Years — Global Head of Social Media Strategy reporting directly to the CEO. I decided what Arm said publicly during the SoftBank acquisition and the Nvidia takeover attempt. Eight years of those decisions teaches you more about commercial credibility than any framework ever could.
Always Early, Never Trendy — I built B2B social media strategy before most semiconductor companies had a Twitter account. I built Kiterocket's AI Task Force before anyone in semiconductor marketing knew what generative AI meant. The pattern isn't that I use AI. It's that I've been ahead of every major technology wave before this industry decided it mattered.
50 Companies. Then Inside One — After Arm I advised fifty semiconductor companies simultaneously at Kiterocket. Same mistakes, different technologies, same order every time. Then fractional CMO inside an advanced packaging company — 4x revenue, 5x pipeline.
A Unique Early-Career in Music — A decade making unknown artists matter to audiences who had never heard of them. That's exactly what semiconductor companies need at TRL 7. That combination — ecosystem, agency, operator, music — doesn't exist anywhere else in this space.
I'm in Austin, Texas — And that's deliberate. The Silicon Valley consensus produces Bay Area positioning — the same narratives and frameworks recycled across hundreds of companies pitching the same buyers. The next decade of semiconductor infrastructure is being built in Texas, Arizona, Ohio, Illinois, and New York. Being outside that echo chamber is how I see your market more clearly than someone captured by it.
THE FRYER GROUP VS. OTHER COMPANIES
CASE STUDIES
Semiconductor IP: 6× ROI for Technical Audience
Recast a niche IP story into investor language, delivered 6× ROI and board-level validation.
Turned a flat funnel into an $800K pipeline inside one quarter, visible traction investors could trust.
GTM Reset: 20% Brand Share for Mid-Size Semiconductor
Took a stagnant growth story, rebuilt GTM, and lifted brand share 20% against larger rivals.
AI Strategy: Built Market Leadership for Semiconductors