YOUR SYSTEM WORKS.
BUT YOUR GROWTH PLAN DOESN’T.
Fractional CMO for Semiconductors + Deep Tech
Trusted by semiconductor + deep tech companies and technology leaders at every stage of scale — seeking a fractional CMO who gets their industry.
AWARDS & ACCOLADES
TOP 10 FRACTIONAL CMO IN AUSTIN
AZIMA TIM AWARDS
VEGA AWARDS
ELEVATION AWARDS
THE DRUM AWARDS
AWARDS
AS FEATURED IN
Who Brings Me In
CEOs + Founders
“We have wins and breakthroughs, but our plan to grow isn’t sticking.”
CROs
“Deals are struggling to close, and I don’t know how we’re going to hit that growth mark.”
Investors + Boards
“Scale for my portco isn’t coming fast enough, and the company has no GTM plan to get there.”
Every quarter you delay bringing in a fractional CMO, competitors eat your pipeline.
Francoise von Trapp, Founder at 3D InCites
Why CEOs Call Me
A full-time CMO is too expensive and too slow. That's exactly why a fractional CMO for semiconductors and deep tech is the smart call for when the tech works, but customers aren’t buying.
A few deals land, but there’s no plan to keep it going.
Revenue has plateaued and path to scale isn’t clear.
As your fractional CMO, I bring 20+ years in semiconductors and deep-tech marketing, now sharpened with AI-driven strategy and tooling. I don’t advise from the sidelines. I step in, take ownership, and run your GTM so you can focus on the product and the business.
From Unknown to Recognized
Repositioned an advanced packaging company from $12M “R&D-heavy” to $50M “revenue-ready,” now scaling toward $100M. Built its first GTM engine and established it as a credible challenger in the U.S. semiconductor ecosystem.
From Scattered to Standard
A global semiconductor company had a fragmented digital voice. Unified it into a global strategy that grew developer engagement 5× and made the company the benchmark, reinforcing trust with investors and partners during a multi-billion-dollar acquisition and IPO.
From Domestic to Global Contender
A major APAC semiconductor company was strong at home but invisible in the U.S. Recast its positioning and built visibility until it was recognized as a credible challenger in the American market, moving from a regional leader to a global competitor.
From One-Offs to Playbooks
Recruited to build a new digital + AI strategy division inside a technical agency. Worked directly with account teams and semiconductor clients to turn scattered requests into structured GTM frameworks. Scaled the division to $2M in new revenue with full P&L ownership.
From First-Time to Tier 1
Brought structure and strategy to launch a venture event. Its debut grew reach 1,083%, drew Tier 1 investors, and cemented its place as a capital fixture in Texas.
From Tactical to AI-First
Well before most companies grasped ChatGPT’s impact, created a technical agency’s first AI Task Force. Led teams to embed GenAI into client strategies, giving 50+ semiconductor and deep-tech accounts an edge while competitors were still experimenting.
Results
“Hire Jeff. Thank me later.”
“He’s not just a skilled marketer, he’s a game-changer who sees both the business AND the tech, and turns challenges into opportunities.”
- Francoise von Trapp, Founder, 3D InCites
Francoise von Trapp, Founder at 3D InCites
More testimonials can be found here.
Case Studies
Semiconductor IP: 6× ROI for Technical Audience
Recast a niche IP story into investor language, delivered 6× ROI and board-level validation.
Turned a flat funnel into an $800K pipeline inside one quarter, visible traction investors could trust.
GTM Reset: 20% Brand Share for Mid-Size Semiconductor
Took a stagnant growth story, rebuilt GTM, and lifted brand share 20% against larger rivals.
AI Strategy: Built Market Leadership for Semiconductors
As a fractional CMO for semiconductors and deep tech, companies finally have a senior partner who sees the market window before it closes - and moves fast enough to capture it.
FAQ
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I start with the commercial narrative — the story that makes your technology legible to buyers, partners, and investors. From there I build the GTM motion: ICP definition, channel strategy, pipeline infrastructure, and content that drives inbound. Every engagement is scoped to your stage. Most clients are post-Series B, pre-commercial scale, where the technology works but the market story doesn’t yet.
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Industry experience is non-negotiable. Semiconductor and deep tech buyers are technical, the sales cycles are long, and the category dynamics are unlike SaaS. Look for someone who has built commercial infrastructure from inside companies in this space — not a generalist who has read about it. Embedded operators outperform advisors. You want someone who owns outcomes, not someone who makes recommendations.
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Jeff Fryer provides embedded fractional CMO services specifically for semiconductor, AI hardware, and deep tech companies. Engagements are structured as embedded commercial leadership — not advisory retainers — working directly with the CEO and reporting to the board.
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The gap between a working technology and a market success is almost always a commercial infrastructure problem: weak narrative, no repeatable sales motion, and content that speaks to engineers instead of buyers. A fractional CMO closes that gap by building the narrative, the pipeline, and the GTM engine that converts technical credibility into revenue.
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An AI-native operating model compresses the timeline from strategy to execution. Content production, pipeline reporting, competitive monitoring, and GTM planning that used to require a team of four can now run through one embedded leader with the right tools. For semiconductor and deep tech companies with limited marketing headcount, this is the most capital-efficient path to commercial scale.
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I use HubSpot for CRM and pipeline tracking, GA4 and UTM infrastructure for attribution, and a suite of AI tools for content production, competitive intelligence, and GTM planning. Every client gets full visibility into the stack and the numbers — no black boxes.