VP MARKETING · SEMICONDUCTORS · DEEP TECH · AI INFRASTRUCTURE
Your technology works.
Why isn't the market buying?
You've proven the technology.
Now it's time to build the market.
Jeff Fryer helps semiconductor, deep-tech and AI-infrastructure companies turn proven technology into customer commitment and commercial growth.
NHanced Semiconductors
Approximately $12M → $50M revenue
Commercial mix approximately 20% → 60%
Four Tier-1 design-win meetings in the first 90 days
Kiterocket
Built a new capability and business from zero to approximately $2M in revenue
Arm
Helped shape semiconductor market narrative and category leadership
The Problem
Every quarter you wait, a competitor closes the gap you left open.
Buyers understand the technology but still don't see why they should change.
Your runway has a clock. Capital is being consumed before adoption becomes repeatable.
Every deal still runs through the founder, and that doesn't scale.
Larger customers need commercial proof the company has not yet built.
Not sure which of these is actually costing you? Take the 90-second Commercial Audit.
What I Do
Turn technology that works into a market that buys.
I help semiconductor, deep-tech and AI-infrastructure companies turn proven technology into a market position buyers understand, a GTM system built for growth and commercial momentum that does not depend on founder-led selling.
I start with the customer’s buying decision and work backward. What must they understand? Why should they act now? What proof do they need?
The answers guide the positioning, market focus and GTM approach.
Make the buying case
Positioning, category narrative, and market relevance that make complex technology easier for the right buyers to understand and buy.
Build repeatable GTM
Align positioning, marketing, sales support, buyer journey, and commercial processes so early traction and design wins can become repeatable growth.
Turn market signals into decisions
Use AI to identify meaningful market, competitive, customer, account, and hiring signals, then translate them into sharper positioning, priorities, and GTM decisions.
Why Jeff
I know the difference between technology customers admire and technology they will trust in production.
At Arm, I saw how a clear market story helps technical leadership become market leadership. Across more than 50 semiconductor companies, I saw strong technology remain difficult for customers to choose.
At NHanced, I led marketing and GTM during the company’s transition from government-funded and R&D work toward Tier-1 commercial customers, which became the majority of revenue.
Who I Work With
The technology works. Customers are engaged. Capital is available to scale. The commercial capability has not caught up.
The primary fit is a growth-stage or investor-backed semiconductor, deep-tech or AI-infrastructure company moving from technical validation or early customer wins toward repeatable production revenue.
Capital Funded but Unheard
Narrative hasn't caught up to the raise
The round closed on the technology. Your board wants commercial traction, and the questions get harder every quarter. You need commercial leadership that shows traction before the next raise, not an explanation of why it has not happened yet.
Growth-Stage · $5M-$100M Revenue · 20-200 Employees
Commercial engine hasn't caught up to customers
You know something is structurally wrong with your go-to-market. The tech is real, the customers exist, the foundation was never built. You need a leader who diagnoses it fast, rebuilds it and stays through the build.
For Investors and Boards
Portfolio technology has crossed the technical threshold, but customer adoption is not becoming repeatable.
I identify whether the constraint is positioning, market focus, commercial proof or GTM execution, then lead the work needed to change it.
Best fit: companies with working products, real customer engagement and capital to scale, moving from technical validation or early wins toward repeatable production revenue.
Engagement Options
I work in the structure the problem requires, from focused commercialization work to embedded executive leadership.
What Clients Say
"
"Jeff understands both the technology and the business. He didn't just market NHanced. He helped us build the brand and commercial strategy that got us in the room with Tier-1 players."
Bob Patti, Founder & CEO, NHanced Semiconductors
"
"Hire Jeff. Thank me later." He's not just a skilled marketer, he's a game-changer who sees both the business and the tech, and turns challenges into opportunities.
Francoise von Trapp, Founder, 3D InCites
"
"Jeff gets it." His approach was a game-changer, taking something no one had heard of and turning it into a sold-out, waitlisted success.
CS Freeland, Founder & Executive Director, Texas Venture Alliance
"
"A tall order, but Jeff lives up to it, and then some."
Amanda Foley, Former CEO, Kiterocket