Your Chip Works. Your Growth Plan Doesn’t.
You’ve built serious tech - AI chips, custom silicon, advanced packaging. The funding, the team, the momentum … it’s all in place.
But sales is guessing. Marketing’s stuck.
It’s not a marketing issue.
What you don’t have is senior commercial leadership. That’s what I bring.
You don’t need more headcount. You need someone who can lead.
I’ve advised companies across AI, Semiconductors, and B2B tech at every stage of scale.
Companies I’ve worked with directly or advised through leadership roles, agency work, and partnerships.
“Jeff just GETS IT.
No translation required, and he makes it happen.”
- SVP, Enterprise semiconductor company
WHAT I DELIVER AS A FRACTIONAL CMO
- Own the Commercial Engine
I drive your GTM strategy from product to pipeline - aligning engineering, sales, and leadership around one commercial roadmap
- Translate Technical Advantage into Growth
I convert complex semiconductor and AI innovations into buyer-ready messaging that builds pipeline and investor confidence
- Deliver Results with Executive Rigor
I don’t just advise, I lead week to week, accountable to outcomes, with metrics, team direction, and course corrections
- Bridge Engineering and Market
I reframe technical value into market impact—so your customers (and your board) actually get it.
Who Calls Me In and Why
CEOs + Founders
“We have wins and breakthroughs, but our plan to grow isn’t sticking.”
Heads of Product
“Our specs read well, but our buyers just aren’t connecting.”
VCs and PE Backers
“It’s clear for this stage my portcos need experienced GTM leadership fast.”
“Now that you’re here, we can finally stop spinning in circles.”
- Past client - CEO, Series B semiconductor company
✅ I’m brought in when GTM is broken, CAC is ballooning, and the board’s losing patience.
❌ They’re useful when scaling smoothly. Not when survival depends on fixing the plan, or building one that should’ve existed.
✅ I don’t consult. I lead.
I embed inside the team and lead cross-functionally. Not just advising, but fixing what’s broken.
❌ They advise from the outside. They’ll deliver decks and docs. I deliver decisions and direction.
✅ I translate tech into traction, not just more product marketing.
From silicon to systems, I convert complexity into commercial momentum, fast.
❌ They can describe the product. But they don’t know how to turn it into dollars, deals, and investor confidence.
✅ I move fast.
No org-wide workshop. Week one, I learn. Week two,, I’m running the playbook.
❌ They need onboarding and time to “get up to speed.” You don’t have time. That’s why you’re hiring experience, not potential.
✅ I’m AI-native and deep-tech fluent.
I use embedded agents and enriched workflows to cut CAC, tighten GTM, and speed up sales inside technical orgs.
❌ They’re still trying to figure out GenAI.I build with it, under pressure, inside technical companies that can’t afford to miss.
You don’t call me when it’s easy.
You call me when the plan’s not working, and the pressure’s on.
The Jeff Fryer Difference
Why CEOs of Semiconductor & AI Hardware Companies Call Me In, and Why Others Don’t Get the Call
ABOUT JEFF FRYER
Jeff Fryer is a senior marketing executive and the founder of The Fryer Group, a fractional CMO firm serving semiconductor, AI hardware, and B2B tech companies. He is known for helping engineering-led teams translate deep technology into commercial traction, building commercial and go-to-market (GTM) engines that scale.
With over two decades of experience, Fryer has held leadership roles across high-growth tech firms. At Arm, he built the company’s first global social media function and helped scale its developer platform to support global silicon launches. At Kiterocket, he led digital strategy and launched the agency’s AI Task Force, guiding GTM and brand positioning for semiconductor and advanced manufacturing clients.
Earlier in his career, Fryer led digital strategy at the Interactive Advertising Bureau (IAB) and spent ten years in the entertainment industry, where he built brands that balanced creativity and commercial results.
Fryer holds a bachelors degree from Western Illinois University and received Executive Education from The University of Michigan, The Kellogg School of Management at Northwestern University, and The Wharton School He lives in Austin, Texas, with his wife, two children, and their Labrador, Louis.
Real Results in High-Pressure Situations
- Took a $12M semiconductor company to $25M -> $50M -> and scaling to $100M
- Built Arm’s global social presence from zero
- First digital strategy + AI task force at Kiterocket for deep tech clients
- Repositioned advanced packaging firm from “R&D-heavy” to “revenue-ready”; unified teams and created their first GTM motion
“Hire Jeff. Thank me later.”
He’s not just a skilled marketer - he’s a game-changer who sees both the business AND the tech, and turns challenges into opportunities.”
- Francoise von Trapp, Founder, 3D InCites
— Francoise von Trapp, Founder at 3D InCites
You can think of me as a break-the-glass leader when the plan doesn’t work. Or exist.
No playbook? No runway? Just pressure? I build from that.
I’ve built the plan when there was no playbook.
I’ve been the solo operator, not just the exec behind the brand halo.
Closed the gap between product and revenue, when pressure was high, trust was low, and no one had time to explain it twice.
Most CMOs inherit a plan and a big team to lean on. I know how to build it, even when it doesn’t exist yet.
That’s the difference.
Most marketing stories focus on tactics. These show something else: strategic judgment, under pressure, with real revenue and investor outcomes. That’s what I bring to Series A–C hardware and deep tech CEOs when the plan stalls or the board starts asking hard questions.
“Jeff GETS It.”
He jumped in, thought strategically, and transformed our unknown event into a sold‑out, wait‑listed success.
- CS Freeland, Co-Founder, Texas Venture Alliance
How I Work With CEOs
Real strategy. Embedded leadership. Right-sized for your team.
Fractional CMO: Embedded Leadership
What this is:
You don’t need another campaign. You need someone inside the business who can lead. I’m your head of marketing - focused on what drives revenue, cuts noise, and gets results across GTM, brand, sales alignment, and ops.
Why it matters:
Most CEOs end up doing the CMO’s job. Or hiring too junior. Or stuck with vendors who produce activity, not outcomes.
I fix that. I step in as a true C-level leader, without the overhead/headcount or hiring cycle.
What I do:
I run your GTM plan like a full-time CMO would. I lead the rhythm, set the priorities, kill distractions, and drive results across your existing team or vendors.
You walk away with:
Marketing that finally pulls its weight. KPIs tied to revenue. Weekly decisions made. A go-to-market that actually goes somewhere.
How it works:
We meet weekly. I’m plugged into your ops. I own the GTM side, report to you, and coordinate across sales, product, and leadership.
Starts at $8K/month (3-month minimum)
AI for GTM
What this is:
A focused audit and roadmap showing exactly where AI can cut cost, save time, or improve conversion inside your business and GTM workflow.
Why it matters:
The board wants an AI plan to grow. The team’s unsure where to start. The risk is wasting time on tech theater.
I cut through it fast, and give you a plan that actually earns its keep.
What I do:
I look at your current GTM stack, team workflow, and customer journey. Then I pinpoint 2–3 real AI use cases you can execute in 30–60 days—plus prompts, tools, or frameworks to get there.
You walk away with:
A brief you can hand to your team. Or present to your board. Optional: I can include a custom prompt starter pack to jumpstart progress.
How it works:
We meet once. I deliver in 3 weeks. You get a 30-day follow-up check to review traction.
Price: $4.5k flat
GTM Reset
What this is:
A one-week sprint to fix what’s broken, align the team, and build a GTM plan that’s actually executable.
Why it matters:
When growth stalls or marketing loses direction, the answer isn’t “more.” It’s clarity. And speed.
This is how you get the signal back without hiring full-time help yet.
What I do:
I sit down with you, dig into the core problems, and build a short, sharp GTM reset plan. One your team can start using now.
You walk away with:
A 10-slide reset deck, priorities mapped out, funnel gaps addressed, and the next 30 days laid out.
Optional: I lead a team call to walk them through it.
How it works:
You get a 90-minute working session, followed by delivery in 10 business days.
Price: $5.5k flat
FAQ
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Most mid-size companies don’t need a $250K+ exec to onboard, they need someone who can lead right now, get results in the next 90 days, and de-risk decisions fast. That’s what I do.
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Minimum 3 months. I step in, lead GTM, and stay embedded until the core problems are solved and momentum is real.
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That’s where I have the deepest impact. But I also work with B2B tech companies where technical depth meets commercial risk.