Global Semiconductor · Narrative Repositioning
From Component Supplier to Compute Platform: 10x Audience Growth for a Global Semiconductor Leader
10x Audience Growth, 120K → 1.2M+ Followers
Situation
- Global semiconductor IP leader, $2B revenue, 6,000 employees
- Target of a major acquisition attempt
- Company's public identity under scrutiny mid-deal
What Jeff Did
- Owned the narrative plan across the company's most public channels
- Rebuilt the story: component provider to compute platform
- Built social presence and technical content strategy from scratch
- Built ROI framework and executive/influencer program
Results
- Audience up 10x: 120K to 1.2M+ followers, paid spend down
- Social rankings up: #16 to #2 in the industry
- 6x ROI on a $1M program
- Web traffic up 82% YoY
"A repositioning doesn't stick because of a tagline. It sticks because the story shows up everywhere the market is watching, especially when everyone is watching harder than usual."