Many fractional CMOs come from SaaS backgrounds

And most of their advice reflects that: lead gen tactics, short-cycle funnel thinking, and decks that sound good to marketers — not to buyers, engineers, or investors.

That doesn’t work when you’re selling advanced packaging, AI inference chips, photonics, or custom silicon into hyperscalers, industrials, or defense.

This Industry Demands More Than Generic Playbooks

I’ve held strategic roles at global semiconductor leaders such as Arm. I’ve worked inside an agency with dozens of semiconductor clients with a variety of different goals and PoVs. I’ve led digital strategy and messaging that had to land with developers, product leaders, and enterprise buyers — across regions and revenue lines.

What sets me apart is not just my resume, but my ability to help AI and semiconductor companies craft precise narratives that resonate with the right audience, conveying complex concepts clearly without oversimplification.

Whether it’s photonics, analog compute, or edge AI inference, the marketing challenge is always the same:

• Buyers are technical, skeptical, and slow to move

• Messaging is either crystal clear — or ignored

• GTM can’t be run like a SaaS campaign chasing MQLs

This is where my expertise bridges the gap.

You Don’t Need a Deck. You Need a Driver.

Many fractional CMO firms provide brand guidelines and presentations, offering theory without practical “been there” traction.

What I deliver is different:

• Strategic clarity on what actually drives revenue

• Messaging that aligns marketing, sales, product, and the board

• A GTM engine that knows what to say, when to say it, and who needs to hear it

• Systems that don’t stop when the consultant leaves the room

Some fractional CMOs lean on logos and are hired on the strength of saying their name in a press release. That’s fine, but logos don’t fix pipeline, align GTM, or explain to investors why Q2 slipped.

Rather than someone who led a brand team at a well-known company, you need someone adept at helping AI and semiconductor SMBs gain traction and establish a presence in competitive markets, even when no one knows your name yet.

Why I Win Where Others Don’t

There are talented marketers out there. Some even with semiconductor experience. But here’s where most of them stop short — and where I go further:

• They’ve built internal content. I’ve built category presence.

• They talk brand. I talk conversion, credibility, and technical trust.

• They know strategy. I know how to turn that into frameworks founders and boards actually use.

• They’re handshakers and focused on their personal brand first. I’m focused on getting your name into the room first.

You don’t hire me because I’ve done the job before (although I have). You hire me because I still do the job - in the field, in the real world, and in the open.

Who I Work With

I specialize in partnering with AI hardware startups and semiconductor SMBs that are:

• Scaling from pilots to repeatable revenue

• Selling to skeptical, multi-stakeholder buyers

• Prepping for Series B or C with higher investor expectations

• Fixing the marketing-sales gap before it kills the quarter

• Tired of noise, fluff, and slide decks that don’t actually move the needle