Marketing Agency · Digital Practice
Building a Digital Practice From Zero: A New $2M Revenue Line
$2M New-Revenue Line, 33% of Agency Fees
Situation
- Semiconductor marketing agency, $12M revenue, 40 staff, 50+ clients
- No digital or AI capability
- Jeff recruited as first Senior Director of Digital Strategy
What Jeff Did
- Built the agency's first digital practice from zero
- Founded its AI Task Force in 2023, ahead of most agencies
- Expanded the flagship account from $400K to $1M+ annually
- Built repeatable growth frameworks, hired and trained the team
Results
- $2M in new-line revenue, 33% of agency fees
- Client acquisition cost down 30%
- Web conversion up 20%
"An agency's value is what it can do that its clients can't do themselves. This practice turned a capability gap into a new revenue line."