Enterprise Software · Developer Growth
$800K in Developer Pipeline in Three Months
$800K Pipeline in 3 Months
Situation
- Global software enterprise, $2B revenue, 6,000 employees
- New business unit, no developer plan
- 3 months to prove traction with a hard-to-reach audience
What Jeff Did
- Built developer advocacy strategy and content roadmap
- Built an integrated technical content hub
- Aligned the program to key industry events
Results
- Inbound inquiries up 30%, $800K in new pipeline
- CAC down 15%
- Developer event attendance up 25%
- Developer leads up 3x in three months
"Developers can smell a marketing pitch and ignore it. This worked because it was technical content first, demand generation second."