Advanced Packaging · Fractional CMO
Closing a Commercialization Gap: 4x Revenue Growth in an Advanced Packaging Foundry
4x Revenue Growth, $12M → $50M
Situation
- Classic commercialization gap: the technology worked, the market didn't know it existed
- Marketing led by technical staff, no strategy, no team
- Outdated website, no cohesive brand identity
- Founder's personal brand overshadowed the company's
- Jeff embedded as first commercial hire, fractional CMO, reporting to the CEO, for 3 years
What Jeff Did
- Repositioned the company from unproven R&D shop to the first U.S. foundry built exclusively for production-scale advanced packaging
- Defined the ICP: commercial OEMs in photonics, medtech, HPC/AI, industrial sensing, 100 to 10,000 wafers a year
- Built the design-win path from first inquiry to PO
- Deployed AI account mapping across 200+ Tier-1 targets
- Built quote-velocity tracking and a monthly GTM report to the CEO
- Relaunched the website, ran a conference BD program across ECTC, IMAPS, SMTA, 3DIC EPIT, IEDM
- Built the company's first AI-powered market strategy framework: buyer personas, journey maps, competitive positioning
Results
- Revenue up 4x: $12M to $50M in three years, as sole senior commercial leader
- Revenue mix shifted 80% government to 60% Tier-1 commercial
- 4 Tier-1 design-win meetings in 90 days
- Quoting velocity up 8 to 12%
- AI account mapping lifted qualification 30%
- Social engagement up 47%, web traffic up 35% YoY
- #1 social engagement rankings, four straight months
- Top-20 keyword rankings up 40%
- Brand share up 20% in six months
- AI market strategy work: 70% growth in market visibility over 12 months, search visibility up 35% in 6 months
"Good technology doesn't sell itself. This company had the technology. What it lacked was a commercial engine, and someone who'd built one before."