Scaling Requires More Than A Great Product.
It Demands Marketing Leadership Built For Your Stage.
Fractional CMO and Strategic Marketing Leadership for Scaling AI, Semiconductors, and B2B Tech SMBs that have outgrown guesswork, and need real marketing leadership to scale.
Trusted by industry leaders to advise hundreds of companies across AI, Semiconductors, and B2B tech.
Companies I’ve worked with directly or advised through leadership roles, agency work, and partnerships.
The Experience You Need to Scale
- 25 years of marketing leadership
- Led digital, AI, brand for high-growth tech companies
- Drove growth for enterprises, agencies, SMBs, scale-ups, and startups
- Scaled multiple companies and can do it again
($2M-$10M 1.8x in 1 yr | $10M-$25M 2.5x in 1 yr | $25M+: 2.5x)
- Executive Certifications from leading institutions
I’ve led companies through scale challenges, market shifts, and growth bottlenecks - the same ones you’re navigating now.
Let’s build the strategy to get you ahead.
Testimonials
I’ve worked with countless amazing companies.
“Hire Jeff. Thank me later.”
I've seen firsthand Jeff’s transformative impact on clients at an agency where we both held senior roles. He's not just a skilled marketer (although he is), he’s a game changer. Jeff approaches problems with both sides of his brain, understanding clearly what works and what doesn’t. He’s also got a knack for turning would-be challenges into opportunities.
★ ★ ★ ★ ★
— Francoise von Trapp, Founder at 3D InCites
“Jeff gets it.”
In my entrepreneurial world, you need someone who can think strategically and act decisively. Jeff understood the challenges we were facing and jumped right in to help. His approach was a game-changer, helping to transform our new event that nobody had ever heard of, to a sold-out/waitlisted success.
★ ★ ★ ★ ★
— CS Freeland, Co-Founder at Texas Venture Alliance
Who Brings Me In and Why
CEOs
We’ve outgrown junior marketers and need someone who can lead.
Tech Founders
We’re hitting growth ceilings and need better go-to-market.
SMBs
I’m struggling to scale without hiring full-time strategy.
PE and VC Leaders
We need commercial leadership for portcos at critical inflection points.
Not “just another consultant.”
Fractional CMO leadership built to drive growth, not just send a pretty deck and vanish.
Growth Strategy and Scale Experience
You’re not buying theory. You’re getting what works.
I help tech companies move from traction to acceleration with GTM clarity, positioning that resonates, and strategy that scales.
Strategic Leadership, Not Just Marketing
I bring a business-first lens to every engagement.
That means aligning with revenue, not just awareness. Building what matters, not what looks good in a deck.
Agile Executive Leadership
I flex with you. As a Fractional CMO, I bring senior-level strategy without the cost or lag of hiring full-time.
I don’t just fill a seat. I get things moving.
Your Growth Partner, Not a Consultant
If your goals are serious, you need someone accountable to outcomes.
I don’t hand off recommendations. I help you implement them.
Deep Industry Fluency
I speak the language of your buyers. From technical decision-makers to risk-aware executives. I know how to position complex tech so it gets taken seriously.
Scaling Stage Focus
I work with growth-stage companies. The ones too far along to wing it and too lean for a full-time CMO.
Low Overhead. High Impact.
Less risk than a full-time exec. More traction than an agency.
And no fluff. Just forward motion.
Let’s talk if you’re scaling and need someone who’s already been where you’re headed.
The Jeff Fryer Advantage
ABOUT JEFF FRYER
With more than 20 years in B2B technology marketing, Jeff Fryer is the CEO of Exorda Global, a Fractional CMO firm for AI, semiconductor, and B2B tech companies.
Before founding his fractional CMO practice, Fryer built Kiterocket’s first digital marketing division and AI Task Force, guiding semiconductor and B2B tech companies on GTM strategy, brand positioning, and digital growth. Previously, he built Arm’s first global social media strategy, scaling the semiconductor giant’s digital presence. He also built IAB’s first global social media strategy and also spent over a decade shaping marketing strategy in the music industry, blending creativity with tech-driven storytelling.
Fryer holds a degree from Western Illinois University (BA) and multiple executive certifications in AI and digital marketing. Based in Austin, Texas, he enjoys life with his wife, two kids, and their pandemic rescue dog, Louis.
“Now that you’re here, we can finally stop spinning in circles.”
- Past client
The proof is in the results.
The extraordinary outcomes I’ve delivered for clients speak for themselves.
Digital Transformation: $2M+ Growth from New Division
Most teams think their marketing isn’t working.
The real problem? A go-to-market strategy that hasn’t evolved with the business or the market.If you’ve outgrown consultants, but aren’t ready for a full-time executive, I’m the one you call.
A Few Questions I Usually Get
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If you're early-stage or scaling fast, you likely don't need — or can’t afford — a $250K+ full-time hire. I bring senior-level strategy without the long ramp-up, overhead, or risk of a bad exec hire. You get momentum, not headcount.
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Compared to what? A $250K hire you’ll onboard for 6 months? A patchwork of agencies pulling in different directions?
I cost less than a full-time exec - and move faster than most teams can staff up.
You get clarity, leadership, and execution - without paying for a title or bureaucracy. -
Most of those people are great, but they're built for brand refreshes, 12-month roadmaps, and managing 50+ person teams.
’m built for a very specific moment in a company’s growth:
When you’re scaling fast, need clarity and traction, but aren’t ready for a full-time executive yet.
I help AI and semiconductor teams get GTM momentum, fast - aligning product, marketing, and revenue to work in sync. Not just decks and direction. Actual lift-off.
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Yes. I know how to translate complex products into clear, credible go-to-market strategies that resonate with customers, partners, and investors.
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I lead your marketing function: positioning, messaging, GTM strategy, growth roadmap, and team direction. I step in like a head of marketing, not just some consultant.
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Yes. Most early teams lack senior marketing leadership. I give your internal team or agency clarity, focus, and strategic direction — so they execute better and faster.
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We define goals up front. I create the plan and report weekly. If something isn’t moving the needle, we change it. You’ll always know what’s working and what’s next.
“I don’t have to second guess you. You already know what to do.”
- Past client
Pricing
Book a call so we can tailor your plan.
Most clients bring me in when they can’t afford a full-time CMO, but know they can’t afford to guess, either. This is senior marketing leadership, delivered fast, without the overhead.
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Engaged Partnership (Fractional CMO)
Starting at
$ 8000 / month
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High-level leadership without the cost of a full-time CMO
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Drive strategy and oversee GTM implementation
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Full-scale marketing strategy built for growth
(Requires 3-month minimum commitment)
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Investor -Facing GTM Strategy
Good for tech startups prepping for Series A/B
$ 10000+ (project-based)
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De-risk your GTM approach for investors
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Build narrative that ties marketing plan with revenue milestones
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Positions your company to win vs incumbents
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GTM Audit & Playbook
Good for tech scale-ups that need immediate GTM direction
Starting at
$ 6000 flat fee
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Fast-track GTM clarity & execution
Messaging analysis
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Roadmap to execution
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Advisor
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Great for $1M+ starter companies
Starting at
$ 4500 / month
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Ongoing strategy input
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Coaching, mentorship, team upskilling
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Leadership without hands-on execution
Starting at
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30-day GTM Sprint
Perfect for Series A or earlier-stage startups needing fast traction
Starting at
$ 4000 flat fee
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Rapid GTM assessment
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Concise roadmap to implement immediately
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Top 1-2 quick fixes for fastest traction
Upgrade Anytime: If you want deeper engagement after the sprint, you can transition to a monthly advisor plan or fractional CMO package.
Most popular with $10M+ scaling companies
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Tailored
Custom
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Custom retainer dependent on scope
Flexible based on company needs
Still not sure if now’s the right time?
Most clients say the same thing after working with me: “We should’ve done this sooner.'‘
Let’s talk. Worst case, you leave with clarity.
Best case? You unlock serious traction.